Mandy Smith
Mandy Smith | Graphic Design
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Camp Joy

Brand Identity, Print Design

I redesigned the brand identity for Camp Joy in Clarksville, OH to effectively inform the audience about its mission and trust its service.

 

Research & Concept

I began the research process by mind mapping the individual words “camp” and “joy”, creating associations with each word that could serve as inspiration for logo development.

 

Applications

I wanted to create a unified wayfinding system throughout Camp Joy’s Campus. Using a grid, I developed the system on shape and color based on name association. Using the content on the current website, I created a new website design strategy that has a greater sense of hierarchy that maintains the brand’s visual language.

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 Mind Mapping

Mind Mapping

 Logo Ideation

Logo Ideation

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My sketches for the “outreach” concept revealed a simple shape that could represent joy with both a jumping figure and a “J” letter form. 

 

 Primary Logo Signature

Primary Logo Signature

 Secondary Logo Signature

Secondary Logo Signature

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 Brand Color Palette

Brand Color Palette

 Camp Banner Application

Camp Banner Application

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 Camp Joy Website Redesign

Camp Joy Website Redesign