I redesigned the brand identity for Camp Joy in Clarksville, OH to effectively inform the audience about its mission and trust its service.
Research & Concept
I began the research process by mind mapping the individual words “camp” and “joy”, creating associations with each word that could serve as inspiration for logo development.
I wanted to create a unified wayfinding system throughout Camp Joy’s Campus. Using a grid, I developed the system on shape and color based on name association. Using the content on the current website, I created a new website design strategy that has a greater sense of hierarchy that maintains the brand’s visual language.
My sketches for the “outreach” concept revealed a simple shape that could represent joy with both a jumping figure and a “J” letter form.