Emergen-C users are frequently on the move, and both the bulky box and inefficient individual product packets hinder their healthy and active lifestyles. Additionally, essential elements of the Emergen-C brand, including its quirky personality and natural ingredients, are not expressed through the packaging.
Our final solution proposes an update to the Emergen-C Brand to better align with the company’s Brand language and target consumer base. Flavor extensions include super Orange, Lemon-Lime and Raspberry flavors. Each package features a unique pun or fun Vitamin C fact on the inside of the package -- a different
message every time to make the user smile!