Hampton approached FRCH with an idea for a rebrand of graphic collateral to celebrate the company's 30th anniversary. The proposed collateral system maintains the Hampton Brand Standards with emphasis on friendly color and bold typography. Brand pattern is used for consistency. A circular 30th anniversary “stamp” is present in various forms and colors. The introduction of a bold slab serif typeface brings a new and inviting way to‘celebrate travel’.
Privacy Hangtag: Keyless Style
Privacy Hangtag: Door or Lever Style
Meeting room notepad, in-room notepad and business cards featuring the Hampton 30th Anniversary Refresh