Mandy Smith
Mandy Smith | Graphic Design
ExteriorRendering.jpg

SavOn Convenience Stores

Brand Identity, Environmental Graphic Design

I worked with the FRCH Hospitality Team to create a new Brand Identity for SavOn, a chain of gas stations and convenience stores in Oneida, New York, owned and operated by the Oneida Indian Nation. SavOn approached us with a goal to update their Brand to reflect their core attributes: “Fresh, Fast, and Local.”

My logo was selected to represent the Brand due to its refreshing qualities and readability. The clean structure of Din Pro became the Brand typefacePrimary Brand colors were selected as an update to the Brand’s distinct green “pine” color. The palette was then expanded to create a friendly system that brings a cheerful image to a convenience store.

 Developed logo concepts

Developed logo concepts

 Final SavOn Logo

Final SavOn Logo

 Exterior Rendering of Potential SavOn Structure

Exterior Rendering of Potential SavOn Structure

 Icons applied to exterior and interior windows

Icons applied to exterior and interior windows

 Coffee Information Graphic

Coffee Information Graphic

 SavOn Reusable Bags

SavOn Reusable Bags

 Savon Gas Station Marquee

Savon Gas Station Marquee