Fire safety is an afterthought for students amidst the chaos of finding a suitable house or apartment. Factors such as affordability and location take priority, and students are often unaware of what to look for regarding safety.
We are seeking to design and promote a user-friendly resource that will help students stay safe from fires in off-campus student housing at the University of Cincinnati.
SPOT Poster Campaign
The Poster Campaign was a vital application of the SPOT Brand, as it served as a primary advertising component promoting the SPOT Brand. The SPOT team worked together to concept a photographic strategy that would use the student as the primary subject. Each poster in the campaign features the student in front of his/her off-campus housing unit, holding an approved "SPOT"; advertising their involvement in the program and the safety they feel knowing that they are safe in their house.
Decals are a vital aspect of the SPOT Safe Housing process. Once a house has been SPOT-Approved, Landlords will be supplied with a kit containing one exterior decal to be installed near the front door, as well as a specified amount of interior decals to be applied to the approved fire escape windows.